Purpose:

The purpose is to help you identify and apply social psychological concepts, especially those associated with attitude and behavior change (and determine which is the easier to change – hence the title), and techniques used to persuade behavior.

Product:

A paper at least 2 pages long, not including any reference section, typed and double spaced, with Times New Roman (12- point font) and 1 inch margins and proofread for spelling and grammatical errors. Provide in-text citations and reference any of your sources using APA format addressing the following: you are a professional change agent and that you have been hired to bring about change in one of the following areas:

• Get people to stop discriminating against a particular minority group (e.g., by hiring more people from this group or by changing their attitude toward it).
• Get people to adopt one or more conservation behaviors (e.g., recycling, wearing seatbelts, volunteerism, reducing gasoline consumption, etc.).
• Get people to vote for a particular candidate who is currently running far behind in the polls.
• Some other problem that interests you.