Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), the term(s), and/or any other thing that you felt was worthy of your understanding.  Also, provide a graduate-level response to each of the following questions:

1. You have recently been promoted to district manager of a large-scale restaurant chain that specializes in affordable meals in a pleasant environment. In accordance with management objectives, you are responsible for increasing sales of appetizers by 20 percent by the next quarter for the 15 locations in your area. Keeping channel richness in mind, how will you make contact with the restaurant employees to facilitate the sales increase? 

Required Text(s): · Zimmerman, J. L. (2020).  Accounting for decision making and control (10th ed.). New York, NY:  McGraw-Hill Education. ISBN: 1259969495