COURSE CODE BCO217  COURSE NAME Digital Business Re-sit  Task brief & rubrics

Task

Reverse Engineering Google case

Include all details of the task, including:

·  individual task

·  Analyze the case, paying special attention to the first 2 questions:

What lessons can other companies learn from Google?

How easy do you think it is for other companies to imitate Google?

How does Google guarantee maintaining it position at the forefront of technology?

·  The work should take the format of an essay, 1000 – 1500 words in length.

Formalities:

·  Wordcount: …

·  Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

·  Font: Arial 12,5 pts. 

·  Text alignment: Justified. 

·  The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Sunday 11 April 2021, 23:59 Barcelona time

Weight: 100% of overall grade – capped at 70

It assesses the following learning outcomes:

·  Outcome 1: Understand the rise and evolution of the concept and models of digital business

·  Outcome 2: Analyse the development of competitive advantage through digital technology

·  Outcome 3: Identify current trends and technology in digital businesses

Rubrics

Exceptional 90-100

Good 80-89

Fair 70-79

Marginal fail 60-69

Knowledge & Understanding (20%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%)

Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Critical Thinking (30%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors. 

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant. 

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.