A thorough assessment of your personal raw materials will help you to build your personal/professional brand and gain success as a marketing leader.  Please read the article below and then follow the instructions to complete and submit your assignment.

As explained in the PDF reading “Start the Marketing Yourself Process by Assessing Your Raw Materials,” a thorough assessment of your personal raw materials will help you build your professional brand. For this assignment, you will need to conduct an evaluation of your own personal raw materials with respect to the following six categories (each of which is explained in detail in the assigned reading): 1. Strengths (or what you’re already good at) 2. Potential Strengths (or what you think you could possibly be good at with practice) 3. Faults or Bad Habits 4. Motivators (interests, desires, etc.) 5. Your “Personality” 6. Core Values (or what’s important to you)

Please make sure to add all the information attached, let me know if you have any questions.