Assignment Description

Financial Planners often build business through leads provided by their company’s marketing

department. Retail Banks will often forward client leads for current Retail Bank clients who fit the

profile of a Financial Planning target client.

When Financial Planners receive the lead, they must reach out to the client identified in the lead

to introduce themselves, their service, how the client can benefit from a relationship with the

Financial Planner and to book an appointment for an introductory meeting.

Not everyone answers their phone—even if it is the “bank” calling. This means that a Planner

often has to leave a message that includes a compelling reason for the client to call them back. A

poorly crafted message will just be deleted by the client and the opportunity lost. An effective

message can provide instant results and only needs to be about 30 seconds in length.

This assignment focuses on your ability to leave a compelling voicemail to a client lead with

the goal of introducing them to you, the Financial Planning offering and booking an introductory

meeting with you.

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Scenario:

You are a Financial Planner at Seneca Bank and are reviewing your list of client leads. You

recognize that Mary Chan has $250,000 in investments with the bank and that she meets the

asset threshold for the Financial Planning offering. (FPs typically have a minimum investment

requirement of $100,000 of investible assets).

You think that Mary would see value in meeting with you and think that a Financial Planning

relationship could offer her some sound financial advice and perhaps even save her some

money. The challenge will be to find a time that Mary can meet with you as Mary is a busy IT

professional.

Assignment:

Record a voice mail message to client Mary Chan that introduces you to her, the Financial

Planning service and offers her an introductory meeting to learn more about the benefits of

working with you.

• Your voice mail to the client should include key information including:

• The client’s name

• Your name and Company.

• Purpose of the call.

• A brief description of how the client can benefit from your services.

• Offer an Introductory Meeting to learn more about the benefits of working with you.

• 2 potential dates and times for proposed meeting.

• Your contact information.

• Submit the phone message as an audio file on the Assignment page (Mp3/MP4).

• The message should be approximately 30 seconds and no longer than 1 minute in

length.

1.

Rubric/ Marking Criteria:

Criterion Description Marks Available

Client name

• Using the clients name at least two times
2

Your contact info
• Using your name (at least two times) and contact

details(at least once)
2

Value Proposition
• Purpose of the call and the benefit/value to the

client choosing Financial Planning
5

Date and time of
meeting

• Offer 2 specific times to meet 1

Quality
• Does the message sound scripted? Or natural and

‘smooth’
5

TOTAL 15