BIT 5594 Business Model Evaluation Requirements 

Instructions 

1. Go to coinschedule.com.

2. Review the Live Token Sales and ICOs.

3. Choose a desired company for analysis (Be sure the company provides a ‘White Paper).

4. Read or skim through the company’s white paper or visit the company’s website and answer the following questions below regarding its proposed business plan/model.

5. Descriptions of the Eight Key Elements of a Business Model, Major B2C models, and Major B2B models are on pages 56 to 84 in the E-commerce 2017 text.

6. Provide a 2-page maximum write-up and be sure to include subject headings for each of the eight key elements as shown below.

Grading Rubric 

 E-commerce model

o 1 point – Identify the general e-commerce model (B2C, B2B, or other). If applicable then identify the specific type as described in chapter 2.2/2.3 (etailer, e-distributor, or other).

24 points – Describe the eight key elements of the business model: 

● Value proposition (3 points)

○ 1 point – What is the product/service?

○ 1 point – How does this product/service fulfill customer needs or desires?

○ 1 point – Why would a customer choose to do business with this firm rather than another organization?

● Revenue model (3 points)

○ 1 point – Identify the major revenue model – advertising, subscription, transaction fee, sales, or affiliate – the company relies upon.

○ 2 points – Explain your choice.

● Market opportunity (3 points)

○ 1 point – Identify the overall market. (Describe in numeric/financial terms; see pages 62 and 63.)

○ 1 point – What niches are within this market? Where does the company fit?

○ 1 point – What is the size of the firm’s realistic market opportunity? (Describe in numeric/financial terms.) (Describe in numeric/financial terms; see pages 62 and 63.)

● Competitive environment (3 points)

○ 2 points – Describe a top direct competitor, including its market share, profitability, and product pricing.

○ 1 point – Identify a top indirect competitor.

● Competitive advantage (3 points)

○ 1 point – Identify whether the firm is achieving competitive advantage based on product quality, price, scope, or a combination of such factors.

○ 2 points – Describe the competitive advantage using terms from the book. ● Market strategy (3 points)

○ 3 points – Summarize the firm’s market strategy.

● Organizational development (3 points)

○ 1 point – Describe the organizational structure.

○ 2 points – What is the plan for growth, if any? How can the organization scale?

● Management team (3 points)

○ 1 point – Identify the members of the top level of management.

○ 2 points – Do they have the experience and background necessary to direct the firm towards success?

Note: Book is E-Commerce 2017 (13th Edition) 13th Edition: ISBN-13: 978-0134601564