The presentation must:

1. Clearly identify the product/service

2. Clearly identify the team and business structure

3. Include analysis

• Market analysis (who will buy it, geography, demographic segmentation)
• Industry analysis (e.g. where do you sit in supply chain, who are your partners/competitors/etc.)
• Competitor analysis (how are you different/better than competitors)
• PEST(LEE) analysis

4. Identify costs of production/delivery

5. Provide initial financial information

• Price
• Initial (first year) costs/cashflow statement
• Breakeven point

And clearly express that this is an OPPORTUNITY.

Points to note

Please do not provide more than you have been asked for in your pitch. We do not expect to see SWOT or marketing/advertising plans, or advanced financial forecasting.

Do what is asked of the assignment (points 1-5 above). There is much work to be done – please do not give yourself any extra burden.

How the pitch presentation will be marked

The marks are allocated across three main areas.

• Presentation style and materials @ 20%.
• Context: explaining what the product/service is @ 20%. Is the explanation interesting, thorough and clear?
• Content: your analysis of the industry, market, competition, operation, financial requirements, etc. @ 60%. Is the analysis robust and convincing?