Green marketing or greenwashing? | BUS 330 Principles of Marketing | Ashford University
Read As a means of demonstrating their social responsibility, many companies engage in causes or green marketing efforts; however, such efforts can backfire. In recent years, the terms greenwashing and cause washing have emerged to refer to marketing efforts that capitalize on the goodwill associated with environmental or charitable causes but reflect minimal commitment. In this discussion forum, you’ll read about Diesel company’s “Diesel […]