Create digital strategy for personal brand or company brand
1) Read the following blogs: 2) Read Chapters 5-11 in Scott’s book. 3) Analyze your own personal brand online, as it is today, on all platforms where you have a digital presence. Using each platform’s analytics, identify levels of engagement of your followers, overall sentiment, and brand image in general. Based on the recommendations provided by David Scott, create a digital communication strategy to […]