Overview: it’s common for well-known b2c brands (brands that sell
Overview: It’s common for well-known B2C brands (brands that sell directly to consumers) to engage in public-facing activities which promote the brand’s commitment to social responsibility. Considering the goal to increase sales, brands leverage their ethical and social consciousness to help accomplish this. Simulated Business Scenario: Toyota, the world’s largest carmaker, understands that their primary target market responds well to brands that focus on […]